Privacy Policy of SwissTours Deluxe
At SwissTours Deluxe, located in Zürich, Switzerland, we are committed to providing exclusive and immersive travel experiences. Our dedication to precision, quality, and cultural richness extends to how we manage your personal data. This Privacy Policy outlines the types of information we collect, how it is used, and the measures we take to protect your privacy in compliance with applicable data protection laws, including the GDPR.
1. Information We Collect
We collect various types of information to provide and improve our services to you:
- Personal Identification Information: This includes your name, email address, phone number, physical address, and payment information (e.g., credit card details) when you book a tour or make an inquiry. We also collect passport details or other necessary identification for travel arrangements, such as hotel bookings or specific tour requirements.
- Demographic Information: Such as age, gender, nationality, and language preferences, which help us tailor our tours and services to better meet your needs.
- Travel Preferences and Special Requirements: Information about your tour interests, dietary restrictions, medical conditions requiring special accommodation, and accessibility needs to ensure a safe and comfortable experience.
- Usage Data: Information on how you interact with our online platform, including IP addresses, browser types, operating systems, referring URLs, and pages visited. This data is collected through cookies and similar technologies.
2. How We Use Your Information
Your information is used to fulfill our contractual obligations and for legitimate business interests, including:
- To Provide and Manage Our Services: Processing your tour bookings, confirming reservations, arranging transportation and accommodations, and managing your bespoke travel experiences.
- To Communicate with You: Sending booking confirmations, updates about your tours, important service announcements, and responding to your inquiries and requests.
- For Personalization and Improvement: Tailoring tour recommendations, customising your experience, and analysing usage data to enhance our services, website functionality, and product offerings.
- For Marketing and Promotion: With your consent, we may send you newsletters, special offers, and information about new tours or services that may be of interest to you.
- For Security and Legal Compliance: Protecting against fraud, ensuring the security of our services, and complying with legal obligations, including tax, accounting, and anti-money laundering requirements.
3. Sharing Your Information
SwissTours Deluxe respects your privacy and shares your personal data only when necessary to provide our services or as required by law:
- Service Providers: We may share your data with trusted third-party service providers who assist us in operating our business and delivering our services, such as hotels, transport companies (e.g., chauffeurs, train operators), activity providers, payment processors, and IT support. These providers are obligated to protect your information and use it only for the purposes for which it was shared.
- Legal Requirements: We may disclose information if required to do so by law, in response to a court order, subpoena, or other legal process, or if we believe it is necessary to protect our rights, property, or safety, or the rights, property, or safety of others.
- Business Transfers: In the event of a merger, acquisition, or sale of all or a portion of our assets, your information may be transferred as part of that transaction. We will notify you of any such transfer and choices you may have regarding your information.
4. Data Security
We implement robust technical and organisational measures to protect your personal data from unauthorised access, alteration, disclosure, or destruction. These measures include:
- Encryption: Using SSL/TLS encryption for data transmission and storing sensitive data in encrypted formats.
- Access Controls: Restricting access to personal data to only those employees, contractors, and agents who need to know that information to process it for us, and who are subject to strict contractual confidentiality obligations.
- Regular Audits: Conducting regular security assessments and vulnerability scans.
5. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. The precise retention period depends on the purpose for which we hold your data.
6. Your Data Protection Rights
Under applicable data protection laws, you have certain rights regarding your personal data:
- Right of Access: You have the right to request a copy of the personal data we hold about you.
- Right to Rectification: You have the right to request that we correct any inaccurate or incomplete personal data.
- Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data under certain conditions.
- Right to Restrict Processing: You have the right to request that we restrict the processing of your personal data under certain conditions.
- Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller.
- Right to Object: You have the right to object to our processing of your personal data, particularly when processing is based on legitimate interests or for direct marketing.
- Right to Withdraw Consent: Where processing is based on your consent, you have the right to withdraw that consent at any time.
To exercise any of these rights, please contact us at the address provided below.
7. Cookies and Tracking Technologies
Our online platform uses cookies and similar tracking technologies to enhance your browsing experience, analyse site usage, and support our marketing efforts. Cookies are small data files stored on your device that help us remember your preferences, tailor content, and understand how our services are used. You can manage your cookie preferences through your browser settings.
8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We encourage you to review this policy periodically. Any changes will be posted on this page, and the "last updated" date will be revised accordingly.
9. Contact Us
If you have any questions or concerns about this Privacy Policy or our data practices, please contact us:
SwissTours Deluxe
Bahnhofstrasse 123
8001 Zürich, Schweiz